In 1999, the internet was home to just 23 blogs. Fast forward to today, and over 5.8 million posts are published per day on more than 500 million blogs!
There are more blog posts published each day than what you could hope to read in a lifetime, so is there any point in publishing daily blogs for your audience, or is following a weekly or monthly publishing schedule the best move?
Content posting frequency is one of the most pondered things in the world of content marketing; it’s up there with questions like ‘how long should a blog post be?’ and ‘when is the best time to post content?’.
There’s no rule that says you have to maintain a specific posting schedule, but there are plenty of studies that shine a light on how often you should post new content for the best results.
How Often Should You Publish Blog Posts for High Traffic and Leads?
Blog content writing is central to many content marketing strategies, but does this mean that it should be a daily/near daily task? Hubspot explored blogging frequency by analysing the data of more than 13,500 customers. They found that:
- Posting 16 or more blog posts a month increases traffic by 3.5x (compared to 0-4 blog posts)
- Posting 16 or more blog posts a month increases leads by 4.5x (compared to 0-4 blog posts)
For both B2B and B2C companies, Hubspot found that there was a positive correlation between the number of blog posts published and the amount of inbound traffic and leads a company received.
The number of posts a company had in total was also a major influencer on traffic and leads. Companies with at least 401 blog posts had around twice the traffic as companies with 301- 400 posts. Companies with 401 blog posts also received more than 3x as many leads as companies with 0 – 100 blog posts.
From Hubspot’s findings, it’s clear that the more blog posts you publish, the better your inbound traffic and lead generation will be. On a publishing schedule of 16 blog posts per month, it would take just over 2 years to accumulate 401 posts.
You can mix and match your content with shorter 300-400 word posts a couple of times, and then some longer 1000+ word in-depth posts which offer greater insight into specific parts of your services or sector. Or you can do the tried and tested method of around 600-700 words per post a few times per week, which is short enough to provide a quick interesting read, yet still long enough to be seen as viable by Google, and also to get more than a handful of decent keywords in there too without it seeming stuffed.
Let’s not forget that blog posts and SEO articles are a fantastic way to increase the SEO potential of your site, expanding your content offering apart from the static text that is already employed on your website pages. Each blog can have keywords within the body of the text, in the meta title and the meta description – not to mention the fact you can add links and other goodies into blog posts too to maximise the effect.
And what’s more, with a few clicks that post on your website can quickly be splattered across your social media accounts or sent to email subscribers with links back to your website for people to learn more about what you do and the services you offer.
A weekly or bi-weekly blog post at the minimum is a sure way to build trust in your respective niche, and over time a surefire way to build yourself up as an authority in your sector who people feel confident to turn to.
Regularly Posting New Content Equals Strong Results
There’s a lot of other data that supports Hubspot’s findings, including Orbit Media’s 2019 Annual Blogging Survey. In the survey, 40% of bloggers reported ‘strong results’ from posting 2-6 blog posts a week, 67% from daily blog posts, and 46% from multiple posts per day.
In contrast, ‘strong results’ were reported by only 23% of bloggers for monthly posts, 27% from several posts per month, and 32% from weekly posts.
There are exceptions to the ‘very frequent posting equals better results’ rule, but daily or nearly daily blog posts seems to be the safest option for strong results.
To an extent, frequent posting is also better for social media content. CoSchedule took data from 14 different studies to work out the optimum posting frequency on different social media sites. They found that the best posting frequencies per day are:
- 1 post on Facebook
- 15 tweets on Twitter
- 11 pins on Pinterest
- 1 post on LinkedIn
- 2 posts on Google+
- 1-2 posts on Instagram
If you’re active on multiple social platforms and have a blog, trying to match the optimum posting frequency above may put you under a lot of pressure!
How to Publish Quality Content Consistently
Despite all the evidence that publishing new content daily is good for business, it’s proven rather difficult for many people to achieve. In Orbit Media’s survey, only 3% of bloggers were posting daily, with almost a quarter following a monthly schedule.
Creating engaging content and publishing consistently are challenges that around two thirds of marketers struggle with, but you can get help! Outsourcing blog content writing and social media writing to a freelance writer or team is one of the best ways to save time and reduce pressure.
It doesn’t matter how regularly you publish, if you’re not publishing good content then your efforts are for naught! With a team of freelancers supporting your content creation goals by producing quality social media and blog post writing, you can free up time to optimise your content strategy. One top tip is to create a long blog post or article for your website, which can then be divided up into small snippets and bitesize pieces which can be used to cover a variety of your social media posts.
One secret to destressing your content demands is by creating an optimised content calendar, so you create all of your content in a short space of time, then sit back and let the scheduled posts do their thing. How to create your perfect content calendar is something we’ll discuss in detail in future articles.
Whichever way you choose to post, the fact remains that you should be posting regularly to keep your site fresh and alive instead of dead, dull and dormant. If you’ve got someone in-house who can take an hour or two to whip up a nice post then great, but if you have less time on your hands there are other options out there who can provide a professional service to keep you covered.
Here at Anglo Content, you can hire freelance writers to produce outstanding content for you. Whether you want to post just one per month, once a week or twice a day, you’ll discover talented freelancers who can create the quality content you need.