Services > Ecommerce Copy
Persuasive, descriptive ecommerce copywriting services
Compelling product descriptions on your ecommerce site have the power to turn browsers into buyers, set your business apart with a unique tone of voice, and ultimately increase sales. Sites with high-quality, SEO optimised category and product descriptions not only attract visitors, but they have the potential to rocket your conversion rates and give you a huge advantage in the SERPs.
Why buy product descriptions?
- Enhance the buyer experience on your site
- Boost your sales with high-conversion copy
- Improve ranking with optimised descriptions
- Highlight product USPs, features & benefits
- Prevent issues like cart abandonment
- Quality descriptions reduce product returns
Set your products apart
Anglo Content’s product description writing service focuses on creating the best possible buying experience for your target audience. We highlight the product’s benefits and best features, allowing visitors to make informed decisions. Our product description writers have a deep understanding of consumer behaviour and buyer psychology, allowing them to write highly persuasive copy that drives purchases.
Ecommerce Copy
£0.08/per word
Create compelling content that converts visitors into customers
What's Included:
- Fully SEO-optimised copy
- 100% human, zero AI
- Unique to your site
- For UK or US markets
- SEO titles and metas
- Highlight product USPs
- Match your brand voice
- Competitor analysis
- Scale effortlessly
- Plagiarism checks
- HTML delivery if required
- Perfectly formatted
- Google Sheet delivery
- Unlimited revisions
Browse our samples of different ecommerce content styles:
SAMPLE #1
Product descriptions for Viktor & Eugenie
A selection of the 100-word descriptions we completed for high-end children’s furniture designer
SAMPLE #2
category Descriptions for JLA Kitchens
We completed over 200 categeory descriptions for this Yorkshire-based commercial kitchen equipment retailer
SAMPLE #3
Buyer's Guide for David Christopher Jewellers
A complete buyer’s guide including FAQs for watches written for a London jewellery store website
How To Order Your Ecommerce Copy
Create Your order
Content Development
Quality Control
Review Your Content
Bespoke, AI-Free Ecommerce content
More than half of ecommerce websites have issues with duplicate product descriptions, causing search engines to exclude them from SERPs. Our human-written content is tailored for your site and is verified as unique with tools like Copyscape and GPTZero.
Ecommerce Writing FAQs
What is ecommerce copywriting and why do I need it?
Ecommerce writing covers everything from product and category descriptions to product reviews, product comparisons, how-to guides, and buyer’s guides. Visitors landing on your site will be at different stages of the buying process. We cater each piece of content to their search intent whether they want more information about it, would like to compare products, or are ready to make a purchase.
What is ecommerce copywriting and why do I need it?
Ecommerce writing covers everything from product and category descriptions to product reviews, product comparisons, how-to guides, and buyer’s guides. Visitors landing on your site will be at different stages of the buying process. We cater each piece of content to their search intent whether they want more information about it, would like to compare products, or are ready to make a purchase.
Where can I use ecommerce product descriptions?
Product descriptions can be used anywhere products are sold. It could be an Amazon product description to make you stand out against competitors with valuable information, or on your own Shopify or Woocommerce site crafted with your own unique tone of voice.
Do you write SEO product descriptions?
Half the battle with ecommerce is getting visitors to your site. The other half is converting them into buyers. When you buy SEO product descriptions with us, just let us know which keywords you’d like to include for each one and we will optimise it to perfection to achieve both of these goals.
How long should product descriptions be?
You can order product descriptions on Anglo Content ranging from 100 words to 300 words as this is the optimal length. You might just want something short and sweet written in your brand voice, or prefer longer descriptions formatted with bullet points for your Amazon store. We also offer category description writing in the same lengths.
Will you use AI to write product descriptions?
Nope, our UK & US product description copywriters have years of experience writing strategic SEO copy for ecommerce and at no point in the content creation process is AI used. We look at the product’s benefits and features, USPs, check out what competitors have written, and read user reviews before we start writing.
Can I place a bulk ecommerce content order?
Yes, of course! Whether you need a handful of category descriptions for your boutique Shopify store, persuasive copy for Amazon listings, or bulk product descriptions for hundreds of SKUs, we provide a bespoke product description writing service that’s tailored to you. You can even upload a spreadsheet with a list of required descriptions when you place your order.