Content creation is the answer to overcoming many of the greatest marketing challenges.

Marketers are using content marketing to successfully improve brand awareness, build trust, educate their audiences, establish loyalty, and generate leads and sales. 

You need great writers to produce quality content, which poses one of the biggest marketing questions: should you hire an in-house writer or a freelance writer?

Let’s take a look at some of the crucial differences between in-house and freelance, to see which is best for your needs,

 

In-House Writers

Like most employees, in-house writers generally have a salary, set working hours, and work remotely or in an office setting.

Bringing an in-house writer on board could mean great things for your business:

In-house writers have an in-depth knowledge of your industry and audience.

Industry knowledge will show through in the authority and professionalism of a piece of content.

Combine knowledge with expertise in your primary content types—whether it’s product description writing or email copywriting—and quality will be all but a guarantee. 

Consistency is virtually a given with in-house writers.

One writer means consistent quality and a single voice—a great bonus for building brand recognition.

As an employee, an in-house writer will also be invested in the success of your business, so they’ll have plenty of motivation to keep producing amazing content!

It’s a no brainer then, in-house writers are the way to go… right? Well, despite the amazing benefits of in-house writers, there are some drawbacks:

You’ll be paying a premium for in-house writers.

Finding a talented in-house writer takes time and money; you may need to interview dozens of candidates before landing the perfect match.

Then there are the ongoing expenses like benefits, holiday days, training and management.

Add on to these a regular full-time salary for an industry expert, and you’re investing quite a sum.

You’ll need to pay the writer whether there’s a lot of work to do or a little.

Of course, you could hire a part-time writer, but scaling up later could prove a hassle this way.

Hiring in-house writers will limit content production.

With one writer, you’re limited to one skill set.

This may prove to be a costly problem if you need content in a new area of expertise, for example, if you are a digital marketing agency with a variety of clients.

The last thing you want is for your marketing to suffer because of a reduction in quality or an inability to reach out to a new audience. 

In-house writers can be a real asset but putting all your eggs into a small basket is a big risk, especially if you don’t need much content or have a limited budget. 

 

Freelance Writers

Hiring a freelance writer is an entirely different experience.

Freelancers typically work from home and don’t have set working hours beyond their own schedule, even if they work for a content writing agency.

Like in-house writers, there are advantages and disadvantages to this more flexible approach to content creation. 

Two main concerns that people have when hiring freelance writers is trust and reliability.

You probably won’t have any face-to-face interaction and there’s no ironclad guarantee a freelancer will deliver as you expect. 

While undoubtedly big concerns, you can normally resolve these issues with a good content writing platform.

If you choose the right platform, the writers will already be vetted and have a proven track record of reliability.

This leads us into our first benefit of freelance content writers:

A freelance writing service will give you access to a massive pool of talent.

There are 2 million UK freelancers, 311,000 of which work in literary, media, and artistic occupations.

No matter your industry or the content types you require, there’ll be some incredible freelancers capable of meeting your needs. 

Freelance writers make it easy to scale content creation.

With the diverse talents of freelancers, virtually no content type or quantity is too much to ask for.

You could hire a single freelance writer or build a team, it’s up to you and what you need at any given time.

The more freelancers you hire, the faster content creation will be whether you need 10 blog posts or 100. 

Hiring a freelancer is a financially savvy investment.

The high flexibility that comes with hiring freelance writers can mean a bigger ROI from your content.

You only pay for the content you need, not benefits, holidays, training, or lunch breaks. 

Freelance writers give you greater flexibility across the board, and while it may take time to find a freelancer who’s reliable and trustworthy, once you do, the benefits are plentiful.

 

If you decide to go down the freelance route, then Anglo Content is a top destination. Our outstanding freelance content writers are available around the clock to help you achieve your marketing goals. What’s more, if you’re an agency, we offer free project management on all orders.