If your business has grown to the point where you’re pondering the benefits of bringing a freelancer on board, then you’re in good company.
A 2024 Fiverr study shows 69% of employers hired freelancers post‑2023 layoffs and over 99% plan to do so in 2025.
The freelance economy is booming!
But why have so many businesses chosen freelance content writing over the alternatives?
Here are 5 reasons to hire a freelance writer and outsource your online writing jobs to the professionals.
1. Freelance Content Writing Offers Exceptional Flexibility
When you use freelance writing services to hire a freelance writer, you have full control over everything.
You decide the content type. You choose how many words. You give the brief.
If you want 30 blog posts delivered by the end of the month, then that’s exactly what you can arrange. A freelance writing service gives you the flexibility to get content when you need it.
Have a little cash left in your budget at the end of the month? You could splash out on a website content tune-up, an engaging SEO article, or an extra blog post.
Want to try out a new type of content to expand your business outreach? Hire a freelance writer and test the waters!
With a content writing company, you’re not limited to the skillset of a single writer. It’s easy to build your dream freelance writing team and enjoy complete content creation freedom.
2. Freelance Writers Understand How to Get Results
You could be losing leads because of something as simple as a spelling error.
In a poll by Which? 91% of respondents agreed that misspelt words put them off a website, and Search & More estimates poor spelling costs businesses millions each year.
Bad writing, poor grammar, unclear messages: there are many things that can affect audience engagement and conversion rates.
You can avoid these problems by hiring a professional freelance writing service with editing services built in—it’s their job to make sure your content is up to scratch!
Many freelance writers and editors have years of experience honing their skills in different content areas and industries.
By outsourcing to a freelancer, you automatically benefit from this experience.
It’s in the best interests of a freelance writing service to exceed your expectations.
3. You’ll Get Professional Content at an Affordable Price
There’s no rule that says amazing content must cost a fortune.
With the services of a freelance writer, you can get top quality content for your business, even on a tight budget of a few hundred pounds per month.
Freelancers only cost money when they’re actively producing content for you.
You can know in advance how much content will cost with your favourite content writing service as many have fixed per word fees which allows you to scale production up and down.
You won’t waste money on expensive interviewing and hiring processes, there’ll be no ongoing training needed, and you won’t have to factor in insurance, benefits, and holiday pay.
If you have a limited budget for one month, then you can easily adjust your content strategy accordingly.
4. Outsourcing Content Will Save You Time
Time is the most valuable commodity—it’s a fact!
Starting, growing and maintaining a business is a massive time commitment.
There simply aren’t enough hours in the day to do everything perfectly, especially if you’re writing your own content as well.
When you have to consider everything that writing entails—the best title, the right angle, the keyword research, the content research from credible sources, the most appropriate backlinks, your choice of words during the actual writing process, stressing over grammar and punctuation—a 500-word blog post can take between 1 to 2 hours on average.
And what if you need to post 3-5 blogs per week, or more?
After a stressful day, the last thing you may desire to do is write an uplifting 2500-word blog post, draft an SEO article, or get stuck into a high-conversion landing page—your emotions at the time of content creation will also affect the tone of your writing.
A content writing company is the perfect solution to publishing exceptional content consistently, without having to trial countless writers or overreach yourself.
You can reclaim time to focus on other aspects of growing your business, while a freelancer researches and produces engaging content for you in a fraction of the time you’d take to go through the motions yourself—because it’s what they love to do!
5. Freelance Content Creators Provide a Fresh Perspective
You know more about your business than anyone else, the ins, the outs, the ups, the downs.
Does this mean that you’re the best person to write about it? Surprisingly not.
Knowing too much about a business can make engaging an audience difficult, especially with niches like SaaS.
Maybe you need complicated concepts explained in an easy-to-understand way, or perhaps you want to target a specific demographic—these are things that freelance writers excel at!
A talented freelancer can provide a different perspective and new ideas to invigorate your content.
The fresh pair of eyes will help you to publish content that your audience can understand and engage with.
What’s more, there’s nothing stopping you from having that desired input of your own when you receive the final content to add your own knowledge to the copy.
Freelancers could mean big things for your business, but it’s hard to understand the true value of freelance content writing until you try it out for yourself!
At Anglo Content, we make hiring freelance writers easy. So, for your next big project, why not give an Anglo Content writer a try—choose from UK and US native writers—and see for yourself why so many businesses are choosing to expand their workforces with freelance writers.